Capital with conviction.
Fara is a Mexico City-based family office managing a concentrated portfolio of strategic investments across private equity, real assets and public markets. We operate with a long-term view for regional expansion across Latin America and beyond.
Investment Focus
Fara seeks clarity in the positions we hold, the projects we back and the standards we apply. We pioneer investment in diverse opportunities that represent sustainable returns and a beneficial impact to society and the wider environment.
Who we are
An investment-forward family office.
We established Fara in Mexico City to consolidate our investment activity and long-range legacy planning. The office was built on the premise that disciplined capital, applied with patience and regional knowledge, compounds in ways that institutional mandates rarely permit.
The Approach
We operate with a flat decision-making structure and a narrow set of priorities. Each position is held to the same standard: does it reflect our outlook, and does it carry an asymmetric return profile over a meaningful horizon?
Our Principles
We have built our position across real estate development, private enterprise and cross-border capital. The office formalizes what had long been practiced informally – rigorous, concentrated and patient investing.
Clarity before consensus.
When we understand a position deeply enough to anticipate where demand will move, conviction follows naturally.
Precision in execution.
We can move quickly when required yet remain committed when markets fluctuate. Precision and patience are not opposing forces; they are complementary disciplines.
Integrity as standard.
Integrity shapes how we engage with partners at Fara and how we conduct ourselves when no one is watching.
Independence of thought.
Independence means forming our own views on valuation and risk, even when those views diverge from prevailing sentiment.
Adaptability within discipline.
At Fara, we adapt our approach as markets evolve and as new opportunities emerge. We do this whilst maintaining our standards in discipline.
Investment Approach
A portfolio built for durability.
Fara is resolute. We size positions with conviction, and we always exit with the same deliberateness with which we enter.
Asset Classes
Fara allocates across asset classes where we have direct knowledge and meaningful access with a structural edge.
01 - Private Equity
Direct and co-investment positions in growth-stage and established Mexican and Latin American businesses. Current focus areas include financial services, healthcare infrastructure and consumer-facing technology.
Mexico’s venture capital market reached $1.674 billion in total transaction value in 2024, recovering strongly from a multi-year trough — we have been active in this environment.
02 - Real Assets
Exposure to Mexican residential and commercial real estate across Polanco, Roma Norte, and Santa Fe — markets where luxury residential values have grown approximately 10% year-on-year and international demand now accounts for roughly 30% of high-value transactions.
We also hold positions in industrial real estate aligned with nearshoring-driven demand across Monterrey, Querétaro, and Mexico City, where absorption rates remained strong through Q3 2025.
03 - Public Equities
A concentrated, actively managed book across Latin American and US-listed equities, with a preference for businesses with durable competitive positions and strong free cash flow generation. Managed in-house with external advisory support.
04 - Private Credit
Selective participation in structured credit and direct lending arrangements, primarily in Mexico, where traditional lending gaps create favorable entry conditions for well-capitalized private lenders.
05 - Hard Assets
A portfolio of tangible stores of value including fine art, collectibles, antiques and agricultural land — held for generational capital preservation rather than near-term yield.
06 - Future Ventures
Early and growth-stage positions in Mexican technology companies (fintech, agritech and digital health). Informed by AMEXCAP data showing over $900 million in venture capital allocated specifically to Mexico in 2024. We are looking to expand into new regional markets.
Portfolio
Where capital becomes presence.
Fara holds a smaller number of positions at higher conviction rather than broad exposure at lower stakes. Holdings span asset classes with weighting that reflects our current view of where geography offers the most durable opportunities. The balance between these asset classes shifts over time, not according to a predetermined formula, but in response to where we see the clearest risk-adjusted cases.
What we look for
- Structural advantage over cyclical opportunity
- Demonstrated operational depth
- Regional rootedness with international relevance
- Asymmetric return profiles over long time horizons
- Alignment of values with value creation
Below is a representative selection of the investment activity and project positions that reflect Fara’s focus areas.
Polanco Residential Portfolio
— Mexico City
A portfolio of premium residential units in Polanco, one of Mexico City’s highest-demand neighborhoods. Properties are selected for liquidity, scarcity of prime inventory and sustained demand from domestic and international buyers. Polanco pricing is typically anchored by walkability and proximity to corporate corridors, with oversight on durable retail and cultural density, which supports both sale velocity and leasing resilience through market cycles. Average values in the area are approximately $1.2 million USD per unit, with year-on-year appreciation around 10%. The portfolio serves both long-term capital appreciation and selective lease income strategies.
The portfolio is designed to balance long-horizon capital appreciation with measured, selective lease income. Lease decisions prioritize contract clarity and downside protection, with flexibility to pivot between medium-term rentals and opportunistic dispositions when bid depth is strongest.
Konfio
— Growth Stage, Mexico
Konfío is a Mexico City-based fintech platform founded in 2013 that provides working capital and business loans to small and medium-sized enterprises (SMEs) across Mexico. The company operates at the intersection of two structural market conditions: persistent SME credit scarcity from traditional banks, and the digitization of credit decisioning through proprietary algorithms that assess creditworthiness faster and more accurately than legacy underwriting models.
As of March 2025, Konfío has raised approximately $1.1 billion USD in total funding, making it the highest-capitalized fintech in Mexico. The platform has supported over 80,000 businesses since inception and plans to deploy $2.5 billion in loans to underserved SMEs between 2026 and 2028, contingent on regulatory approval of its banking license application. Fara acknowledges that this trajectory positions Konfío not as a challenger to traditional banking, but as a replacement infrastructure layer for a segment that banks have structurally abandoned.
SOMA Group
— Mexico City
Fara values strategic exposure to Mexico’s premium mixed-use, commercial, and hospitality real estate through one of the country’s most established development platforms. SOMA Group represents a rare convergence of design pedigree and urban-scale execution. Born from the legacy of Grupo Sordo Madaleno – a firm with architectural roots dating to 1937 and more than 50 years of real estate development experience – SOMA operates as a fully integrated platform with in-house capabilities across acquisition, development, construction, leasing, and asset management.
The trust focuses on premium retail, office, hospitality, and mixed-use developments — asset classes where SOMA has demonstrated sustained operational performance, with average occupancy rates exceeding 96% and more than 365 international brands as tenants.
Philanthropy
Invested in Mexico's future.
At Fara we believe that patient, purposeful capital should be directed at structural problems to produce durable outcomes. Our giving is concentrated in education and social infrastructure, primarily in Mexico City and across underserved communities in central and southern Mexico.
Fundación Educa México
Fundación Educa México is a non-profit established in 1995 that strengthens low-income civil society schools through direct financing, teacher training, and fundraising capacity-building. The foundation currently supports schools serving children and young people aged 2 to 24, with a focus on populations facing poverty, malnutrition, and inadequate access to educational resources.
Enseña por México
Enseña por México is a member of the global Teach For All network, which has operated in Mexico since 2011 across 49 countries. The program places high-potential professionals in under-resourced schools and works directly on early childhood development and academic attainment. Contributions are directed toward program expansion and professional development stipends for placed educators in Mexico City and the surrounding metropolitan area.
Fundación Hogares
Fundación Hogares, a Mexican non-profit organization with national presence working across 19 active projects in social housing communities, with a cumulative reach of nearly half a million people. The foundation operates on a structural premise closely aligned with how Fara thinks about capital and community: that sustainable improvement in how people live requires sustained, participatory engagement.
Get in Touch
Reach out to explore partnership opportunities with Fara.
Fara maintains a small professional and independent team in Mexico City. All correspondence is handled directly and in confidence. We do not accept unsolicited investment proposals, fund introductions or advisory mandates.
For direct enquiries:
info@farafo.com
+52 55 9063 5269
Leibnitz 117-Piso 3, Anzures, Miguel Hidalgo, 11590 Cuidad de México, CDMX, Mexico
